Test Marketing
Process Redesign
Design and Development
     

AHC offers database design and implementation services focused on transforming data into a decision support tool for your organization. Our customized Database Design Service will transform data into information, a powerful tool for revealing trends and relationships, to provide a decision support system that leads to higher effectiveness for your organization. World-class expertise and a successful track record of designing and developing proprietary, object oriented database and storage technologies allows us to perform a cost effective service for your organization. Our business process and work flow review, as well as our detailed analysis of your current data, allows us to design a unique database model tailored to your organization's needs.

Your business connected your way

If you're in business, the question isn't whether you need to be on the Web. Tomorrow's customers are on the Web today, and increasingly, consumers are going to their computers to do the pre-purchasing research. Every day, more consumers are taking the plunge into direct Internet purchasing. One new commercial account is added to the Internet every 4 minutes, and that number will only increase as security and Internet banking solutions become more readily available. You already know that, or you wouldn't be here. What you may not know is that there are many different kinds of Web sites, and many different ways of accomplishing whatever you need to do. By taking advantage of emerging technology and prepackaged solutions, we can make fully functional, commerce-enabled Web sites and online storefronts affordable for even the smallest business. Matching the features and functions of your site to your needs and your audience is the most important part of the process. Throwing together a few pages, or spending all of your energy considering what those pages look like only guarantees that your site will end up costing you money and potential customers instead of bringing them to your door.

Destination please

The Web can help you do business more profitably, more easily, or more enjoyably. Your copy can change as often as your inventory changes. Your paper printing costs can plummet. Your advertising dollars will stretch farther, if you invest them judiciously. But judiciously is the key word. There is a limit to what the Web can do. The Web will not make you rich overnight. It probably won't make you rich at all. It provides a great opportunity as another tool in your marketing arsenal, but it is also another kind of business altogether. It is an opportunity to reinvent yourself in whatever image you like, because the face of the 'Net is an image that you project. Your site is your handshake, your first impression. And, unlike most first impressions, this time, you are in the driver's seat. As you begin to consider your site design, first consider what that site should say about you. What will your customers be able to see? What will they be able to do? What action do you want them to take before the leave your site? Have you created every possible opportunity for them to do so? And who exactly are those customers? A

Better Web

As with any form of communication, creating an effective Web site is sculpture. You begin with an idea. You are constrained by certain boundaries. And like a sculptor, you must make the most out of every inch of medium that you have available. For a Web site, technology is your medium. Words are your tools. Your customers are your audience, and the world is your gallery. We can show you how to build a site to bring customers to your door, and how to invite them in, show them a program, hold them by the elbow as they view your wares -- and make certain that they stop by the cash register on their way out.

You must feel secure

Security isn't just about the mechanics of firewalls and encrypted data -- which are things that most people don't know and don't want to know about anyway. It's about psychological security, the kind that allows a potential customer to feel so secure in the environment that you have created that they can truly concentrate on the message that you are trying to convey. To make a customer feel secure, you have to understand that customer. You have to understand your customers' technology and what they see when they visit your site. The colors and screen sizes must look good on their monitors and in the browser that they are using, not just on the high-end screens in a designer's office. Your "Contact Us" button can't slide off the right side of the screen on an older monitor, and you can't put customers on the defensive immediately by telling them which browser to use. The Web is about choice. And they can always choose to click away. The Web was created as an open academic environment. But the nature of business is far less open than academia. Every distraction, every disturbance, every poorly chosen color, every whiz-bang gadget on your site costs you potential customers -- unless it directly contributes to a specific goal. And that goal, once again, is the delivery of the message that you want them to "get" so that you impel them to take the action that you want them to take.

The edge defined

If you want a Web site that will work as hard as you do, you have come to the right place. Our development philosophy is user and audience-targeted; our goals are result-oriented. Our design service consists of a series of proven steps, each using the right tools and the most applicable technology to get the job done quickly, carefully, and effectively. We understand that you don't have unlimited resources to play around with. We know that there are alternatives to spending thousands of dollars to get the kind of a site that will truly pay for itself and reward you for your forward thinking. We can deliver shopping cart solutions, automated payment systems, database integration, interactivity, navigability, usability, and enjoyability. But we also make sure that you know exactly what you are getting, and that you can afford to keep up your site in the long-term so that your Web site continues to be a solid asset. We're the edge you are looking for to get where you need to go on the Internet -- and we'll help you to get there ahead of your competition

 

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