|
The shift from physical to digital value chains is perhaps
the most significant impact of the Internet on today's business.
The next step is the creation of complex business-to-business
and business-to-consumer ecosystems as more companies
replace pieces of their value chains with virtual partnerships.
These New Business Ecosystems will allow businesses to pool
their core competencies and provide additional offerings and
seamless services to customers.
Digital Nervous System
When it comes to e-business, there are two choices -- get
your feet wet soon or risk being left high and dry. A prerequisite
for success, in the Digital Age, is the ability to manage information.
Companies must react almost instantaneously to customer needs,
bring products to market with greater speed, and respond more
completely to changing business conditions. To meet these demands,
many organizations are developing a "digital nervous system"
-- a new approach that allows them to build on existing technology
to create highly efficient, integrated systems that collect,
manage, organize, and disseminate information throughout an
enterprise. A digital nervous system will make information flow
-- through departments, among employees, out to partners and
suppliers and back and forth between you and your customers.
Competition's New Battleground
The Integrated Value Chain Economic realities are demanding
that companies become customer-focused enterprises that can
identify and address customers' needs from multiple perspectives
-- at every point along the value chain. No business will be
untouched by the New Economy. Your job now is to grasp the economic
consequences for your organization, and do it very quickly.
And in the future, entire value chains consisting of powerful
business alliance partners will compete as single entities --
ecosystems -- for customers.
The Virtual Value Chain
The new economy presents new challenges that require new solutions
delivered by a new partner. Business, technology, and academic
leaders discuss how the virtual world of commerce interacts
with the physical world of commerce, when new technology is
worth adopting, and the CIO's role in this bold new future.
Portals : Doorways or Destinations?
Today's portals are mere doorways to the Internet. And the
real value of a doorway is where it leads -- not the doorway
itself. The Internet business model of the future is not a Web
traffic cop, but a new-age intermediary that becomes the destination
for consumers looking to find, buy, sell and swap goods and
services via the Web.
The NBE is more than just a trend, and it's more than another
way of doing e-business. It's about understanding your core
competencies. And how you can work in new ways to provide services
to customers through multiple channels under the equity of a
single or co-branded strategy -- whether the brand belongs to
you or someone else.
The Future of Electronic Commerce
Today's most sophisticated companies are using the Web to increase
customer loyalty and expand business opportunities through dynamic
partnerships with customers and suppliers.

|