Test Marketing at AHC consists of the following:

• Develop a mock-up of the site
• Refine the web pages interactively and iteratively
• Implement an internal alpha test and validation
• Refine the site further
• Selectively make the site available to focus group of customer
• Collect the feedback on the site
• Prioritize customer input and agree on an implementation plan for version 1, version 2, and version 3 of the site
• Implement version 1 and launch the site
• Train the staff for supporting the site.