By utilizing e-business based e-commerce solutions, companies
- Improve margins by using a lower-cost online channel
- Reduce paper-based processes: postage, printing, and handling
- Through the use of electronic transfers/just-in-time payments
- Furnish customers faster, more responsive service
E-commerce has garnered more attention than any aspect of e-business.
The Web has had a remarkable impact on a wide number of industries
with its remarkable ability to offer goods and services so conveniently.
Over $750 million in airline tickets were sold over the Web
last year, and the brokerage industry now manages $200 billion
worth of assets in online accounts.
The e-commerce process includes:
- Electronic presentation of goods and services
- Online order taking and bill presentment
- Automated customer account inquiries
- Online payment and transaction handling.
How does e-commerce become e-business
Here are some of the ways your company can implement an e-commerce
strategy with e-business in mind:
- Develop a database-driven online catalog
- Provide online ordering by securely integrating front-end
presentation with an order entry system
- Move static billing statement data to an interactive Web-based
- Accept electronic payment methods (credit cards, EFT, etc.)
for full-transaction shopping or bill payment.
Customer Relationship Management
Customer Relationship Management requires
developing, supporting, and retaining lucrative
How does Customer Relationship Management
Central to e-business is the concept of customer self-service.
Analyzing past customer behavior makes possible an e-business
to personalize its offerings and to anticipate customer's wants
and needs. Providing quality customer self-service involves
Web-enabling and existing back-end systems, and building in
secure access policies. These systems will give customers controlled
accesses to the data they need, i.e., not only are you managing
your relationship with your customers; you're giving your customers
the tools to manage their relationship with you.
By using e-business-based CRM solutions, you can:
- Fine tune segmentations
- Improve customer retention through loyalty Improve customer
- Expand customer mind-share and spend-share
- Demonstrate a competitive advantage
- Increase bottom line
Supply chain management
Supply chain management (SCM) is about optimizing business
processes and business value in every corner of the extended
enterprise -- from your supplier's supplier to your customer's
customer. SCM uses e-business concepts and Web technologies
to manage beyond the organization -- upstream and downstream.
Manufacturers and vendors can share sales forecasts, manage
inventories, schedule labor, optimize deliveries, and improve
Some of the processes included within SCM are:
- Inventory Management
How does SCM become e-business enabled?
Companies with a network of suppliers, vendors, and distributors
need a fast, efficient way to disseminate information and enable
two-way communications. This is done over the Web using:
- customized extranet sites
- Web servers
- Groupware (e-mail-integrated collaborative software)
You can start Web-enabling legacy systems to provide visibility
to selected partners, suppliers, and customers and to integrate
the supply chain into your company's other processes. The following
illustrates the differences between a traditional supply chain
and an e-business supply chain.
Traditional supply chain:
- Shared as feasible within the company, only with great cost/complexity
outside the company
- Intra-company teams, with additional members added with
difficulty and requiring customized administration
- Physically controlled by connection to internal corporate
network and/or simple user ID and password access
- Physical models and face-to-face meetings with limitations
such as travel and delivery of information
e-business supply chain:
Whenever demand requires, with worldwide access, to whomever
- Inter-company teams, with global members joining and leaving
quickly, securely, and with consistent, easy-to-use administration
- Permission controlled, where data is accessible from anywhere
on the globe, with sophisticated security for authentication
- Virtual product modeling and worldwide simultaneous engineering
with integrated video-conferencing, Internet phone links and
By using e-business based SCM solutions, companies can:
- Lower operating costs through reduced inventory requirements
- Improve customer satisfaction by maintaining adequate stock.
This will keep your offerings fresh and attuned to marketplace
trends and changes.
- Improve productivity through better data integrity, fewer
order entry errors, less rework, and faster communications.
The bottom line is an improved competitive position.
This is why SCM solutions from AHC and its vendor partnet help
companies deliver the right product to the right place at the
right time for the right price at the least possible cost through
the supply chain. IBM's SCM e-business solutions will:
- Tie together all players in the extended enterprise, from
raw materials to final point of distribution
- Give real time market information to these players, allowing
them to anticipate and adjust their operations in response
to market conditions
- Help eliminate costly stockpiling against demand spikes,
freeing up resources and reducing costs
- Lower the costs, improve the speed and increase the accuracy
of data sharing within the extended enterprise
Designed to build on what you have, AHC and its vendor partner
offer end-to-end e-business solutions for SCM which are designed
to integrate with your company's customer service and e-commerce
processes. Only AHC and its vendor partner, offer you the consulting,
application solutions, middleware, choice of hardware platforms,
extent of partnerships, services know-how, and financing to
help you complete this transformation successfully.